This review dives into the isekai anime Daily Life of a Middle-Aged Online Shopper in Another World, adapted from Hifumi Asakura's novel. It centers on Kenichi Hamada, a 38-year-old artist who finds himself in a fantasy world with access to his favorite online shopping site, Shangri-La. Anything he buys instantly appears, complete with a magic inventory for storage.
The premise, the reviewer notes, is the ultimate male fantasy: infinite resources, a growing harem, and the freedom to pursue leisurely activities. Kenichi quickly capitalizes on his ability, introducing modern goods to the locals and amassing wealth and a following that includes an ample-bosomed merchant's daughter and a tribe of beastfolk – the latter's heavily sexualized and, in the reviewer's opinion, unappealing design being a drawback.
The review criticizes the lack of chemistry within the burgeoning harem and the shallow character development. The supporting cast exists primarily to admire Kenichi's "godlike ability" with minimal curiosity about the origins or mechanics of his modern items. This lack of intellectual engagement and the "self-insert" nature of the premise make it less satisfying for viewers who aren't living the fantasy themselves.
While Kenichi encounters some conflict – merchant disputes, a kidnapping, adopting a teenager, and royal requests – his online shopping powers and hired muscle effortlessly resolve every issue. Even the constant sexual advances are met with his disinterest. Ultimately, the review suggests that while the escapism inherent in isekai is present, watching someone else effortlessly navigate a life of magic and mistresses isn't particularly engaging.
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